Playbook
ElyWA
AI agents
Playbook
62% of missed calls never get a callback. Here's the fix.
We sampled call logs from 26 service businesses, clinics, salons, garages, travel agencies, small clinics, over a four-week window. Of the calls that went unanswered (busy, after-hours, second-line), only 38% ever got called back.
The other 62% were lost revenue. Most of it was avoidable.
Why callbacks do not happen
The owner sees the missed call notification at 9 p.m. and decides to deal with it tomorrow. Tomorrow there are eight more. By the end of the week, the original caller has booked with someone else and the list is a guilt trip.
The fix is not a callback, it is a text-back
Within thirty seconds of the missed call ending, send the caller a WhatsApp: “Hi, we missed your call. We are at the clinic until 7 p.m., reply here and we will get back today.” Conversion on those threads is consistently 4-6x higher than a next-day callback.
What the agent does
Listens to your business number, detects the missed call, sends the templated WhatsApp with your office hours, and parks the conversation in your team's shared inbox. No new phone, no new app, no behaviour change for the customer.
Where it is going
The Missed-Call Text-Back agent is the simplest of the nine AI agents we have on the ElyAgents roadmap. Simple in scope, painfully high in ROI, the average pilot pays for a year in the first month.
Related reading
More from the ai agents stack.
